What if your company isn’t broken… just misaligned?

In this episode of Logistics With Purpose®, Fred LeFranc shares powerful insights from decades of leadership experience—revealing why most organizations struggle not because of bad strategy, but because of a lack of alignment, clarity, and purpose.

From navigating complex global supply chains to leading companies through chaos and transformation, Fred breaks down what it really takes to create sustainable results. You’ll learn how culture, purpose, and leadership mindset directly impact performance—and why emotional intelligence may be the most underrated skill in business today.

This conversation goes beyond theory and into real-world application, with practical frameworks leaders can use immediately to improve alignment, decision-making, and long-term strategy.

What You’ll Learn:

• Why misalignment—not failure—is the root of most business problems
• How to think strategically with a 2-year leadership lens
• The role of purpose in building high-performing organizations
• How emotional intelligence impacts leadership success
• Why culture is a company’s ultimate competitive advantage
• How AI is reshaping business—and what leaders must do now

Whether you're a supply chain leader, executive, or entrepreneur, this episode will challenge how you think about leadership, strategy, and the future of business.

Additional Links & Resources:

• Connect with Fred: https://www.linkedin.com/in/fredlefranc/
• Learn more about Logistics with Purpose®: https://supplychainnow.com/program/logistics-with-purpose
• Learn more about Vector Global Logistics: https://vectorgl.com/
• Subscribe to Logistics with Purpose®: https://logistics-with-purpose.captivate.fm/listen

This episode was hosted by Enrique Alvarez and Kristi Porter. For additional information, please visit our dedicated show page at: https://supplychainnow.com/purpose-driven-leadership-aligning-strategy-culture-purpose-lwp155