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Episode Description
What if the secret to scaling your brand wasn’t your ads, but the speed of your design process?
In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today’s fastest-growing supplement and apparel companies) win not by spending more, but by testing faster, designing smarter, and iterating relentlessly.
Nik walks through the five essential questions every page must answer: “What is it?”, “Why does it exist?”, “How will it benefit me?”, “How fast do I get it?”, “Why should I trust this brand?”
He also shares the lessons he learned building Sharma Brands, why most designers fail at conversion design, and how speed in testing, feedback loops, and UX clarity can turn a good brand into a category leader.
If you’re a marketer, founder, or designer trying to figure out how to make your website sell instead of just looking pretty, this is your guide.
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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
