In this episode of Lifers, Christina Farr engages in an insightful conversation with V, CEO of Sword Health. V shares his unconventional journey from Portugal to the U.S. healthcare market, emphasizing the importance of providing high-quality care to reduce overall healthcare costs.

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SPONSOR:
This episode is brought to you by Arbiter. As Michelle says: "We don't need another instrument for the orchestra—we need to conduct the orchestra." Backed by one of the largest early funding rounds in health tech, Arbiter creates one real-time source of truth from fragmented healthcare systems, then routes referrals and handles prior auths so patients actually get to care. Learn more at https://www.arbiter.ai/.

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LINKS:
Sword Health: https://swordhealth.com/ 

Chrissy Farr’s Website: https://www.chrissyfarr.com/ 
Subscribe to the Second Opinion Newsletter: https://secondopinion.media/ 
Chrissy’s Book: The Storyteller's Advantage: https://www.chrissyfarr.com/books 

Lifers with Christina Farr on YouTube: https://www.youtube.com/@LiferswithChristinaFarr 

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FOLLOW:
V:
https://www.linkedin.com/in/vbento/ 

Chrissy:
https://www.linkedin.com/in/christinafarr/ 
https://x.com/chrissyfarr 

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TIMESTAMPS:
(00:00) Intro
(01:07) Meet V Bento
(01:52) Journey to the US healthcare market
(03:53) Challenges in the US healthcare system
(05:05) Value-based care and incentives
(07:49) Digital health and technology
(14:11) Sponsor: Arbiter
(15:12) AI in healthcare: Opportunities and limitations
(22:16) Balancing work and family
(32:12) Company culture and employee success
(36:32) Wrap