In this episode of License to Operate, hosts Kanoya Ali and Peter Cunningham sit down with Lil Cuz, a 28-year-old content creator and psychology graduate from Chicago's South Side.

The conversation explores how he uses different characters to reach various demographics, and the powerful influence of social media on today's youth. Lil Cuz offers candid insights into why some young people are drawn to street life, the role of music and social influence in shaping choices, and what it takes to provide positive alternatives.