Struggling to stand out in the UK property market? Estate and letting agents, this one’s for you. In this episode, Mark Burgess, CEO of Iceberg Digital, shares how their CRM tracks over five million active buyers, landlords, and investors, revealing the content that truly grabs attention. Discover why Chris Watkin’s content consistently outperforms, the types of content UK audiences engage with, and how you can apply these strategies yourself. Tune in to learn what works, what doesn’t, and how to connect with your audience effectively.