Ten years after the Brexit referendum: what did leaving the EU actually do to British e-commerce? The surprising answer from Chloë Thomas – someone who has worked in every conceivable corner of UK online retail for over 20 years, from the agency side to the client side – is that hardly anyone noticed.

Cross-border trade has admittedly become noticeably more complex since Brexit – customs, VAT, new returns logistics. Yet the already extremely domestic-focused British market has barely changed: under 8% of GMV goes abroad, and Amazon still holds around 80% of marketplace sales. The real structural shift is happening elsewhere – established retailers like John Lewis, Next, B&Q, Argos and OnBuy are becoming marketplaces themselves to find additional growth at home.

This episode is a must-listen for anyone weighing up whether the UK is still worth it – and if so, what actually matters when you get there.