How do small niche sellers scale internationally - without a store, without a team, and without Amazon pressure? In this episode, Ingrid speaks with Isabell Butterwegge from eBay and Kim Mooney, founder of Uncanny Collectibles in Ireland. Kim explains why internationalisation wasn’t a “nice to have” but a survival strategy. And Isabell shares how eBay data like the Export Matrix and Product Research Tool help sellers identify real demand: France strong in Arts & Antiques, Spain and Italy in Lego and watches, and Germany now one of Kim’s most important markets. They discuss why Kim stepped away from Amazon, how eBay Mag automates her international listings, and why data-driven cross-border expansion is often easier than many expect. A concise episode about pragmatic growth - and how the right setup can take you from a spare bedroom to a global customer base.

Note from the sponsor Pixelmoda:

Pixelmoda is a Milan-based pioneer in AI-assisted image and video production for fashion and luxury brands. Their AI doesn’t generate content - it enhances it. By optimizing lighting, camera angles, and model poses in real time, Pixelmoda helps teams shoot faster and smarter - cutting production costs by up to 70 % for photos and 90 % for videos. They work with over 100 brands in 20+ countries, producing more than 14 million visuals a year - including for three of the world’s top five marketplaces. A great example for their work is Rinascente in Italy, which reduced fixed content costs by a double-digit percentage while keeping its luxury look intact. Want to know more? Join our webinar "How AI-Driven Product Images & Videos Are Boosting Sales and Cutting Costs for Fashion Brands on Marketplaces” on December, 2nd 2025, 11 a.m. Register right here now! https://zoom.us/webinar/register/1717621839500/WN_3visssBjRO-pv6tgQuL-uA