Pricing on marketplaces is no longer just an operational lever. In this episode, Ingrid talks to Alexander Ioffe (Dimax Group) and Mateusz Wrobel (base) about the reality behind repricing and automation.

It becomes clear that prices are shaped by a combination of factors: competition, platform logic, availability, margins and strategic goals - and often also by dynamics within a brand’s own distribution network. When multiple partners sell the same brand, different calculations collide and can trigger self-reinforcing price spirals.

They explain why automation is necessary, but does not replace strategy. Repricing tools react faster, but they don’t decide why prices should be adjusted. This is where the work shifts: away from operational maintenance towards clearly defined price boundaries and strategic control.

An episode about control, responsibility and the question of how much you should really leave to automation.

Note from the sponsor Channable:

Incomplete or inaccurate product data quickly costs visibility and margin in the marketplace business. This is especially true in the DIY segment, where a single centimetre can make a huge difference. Because here, it’s not about “Do I like it?”, but whether a product actually fits, works, and is correctly classified. Channable sees this every day. The integrator works with product feeds across multiple categories and marketplaces – and has a clear view of where data does not align with platform logic. What’s interesting is that the issues are often not that complex. More on how to improve product data can be found in this LinkedIn post: https://www.linkedin.com/posts/valerie-dichtl_2-m-instead-of-200-cm-and-your-product-share-7448286365009666049-hxVb?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAdsMEUB4XWtREmwGDN_WBf1ZK4QGlwZlME

Note from the sponsor Front Row

If you work with marketplaces, you probably know this situation: your Amazon team optimizes retail media, your D2C team looks at CRM and lifetime value, and your performance team focuses on ROAS. But the customer doesn’t experience your brand in separate channels. From the customer’s perspective, it’s all one journey - from discovery on social media to research on marketplaces and finally to purchase. And that’s exactly what the new Connected Commerce Guide by Front Row is about. The guide explains how brands can connect Amazon, D2C, retail media and CRM into one system instead of optimizing each channel individually. It shows why focusing only on short-term metrics like ROAS often hides the real impact marketplaces have on the overall customer lifetime value. You can download the Connected Commerce Guide by Front Row for free here: https://www.frontrowgroup.de/insight/connected-commerce-guide/