What does it actually take to become an industry leader when you never planned to be one?

Charli Rogers, Chief Customer Officer at Botify, joins Toni for a conversation that covers the full arc of her leadership journey — from an accidental start in tech to leading customer success teams of 150-200 people across multiple continents, to taking her first CCO seat at a company sitting right at the intersection of search, AI discoverability, and the future of how brands get found.

This conversation covers all things great leadership from quiet confidence, allyship in executive teams, what holding space for women in a boardroom actually looks like in practice, and the language shift — "and" versus "but" — that Charli teaches every woman she mentors.

Charli also gets honest about the biggest challenge she's navigating right now: how do you lead an AI-forward customer experience function while keeping the team delivering, changing everything about how you operate, and nobody really knows what the next two years look like?

If you're figuring out what kind of leader you want to be, how to back yourself at the next level, or how to build allies in rooms that weren't always built for you — this is the episode.

What we cover:

◾ The serendipitous career path from accidental tech foray to Chief Customer Officer

◾ Why Charli put her hand up for people leadership before she felt ready — and what happened next

◾ Quiet confidence: what it really looks like at the executive level and why it's different from the performative kind

◾ The "and" vs "but" language shift and why words matter more than most leaders realize

vAllyship in the exec room — what it looks like when it becomes second nature rather than a conscious act

◾ Holding space for women in a male-dominated executive team: practical, not theoretical

◾ AI in customer experience — leading an AI-forward function while the team keeps delivering today

◾ Building a virtual board of directors and why network investment is a long-term leadership strategy

◾ The worst piece of advice Charli was ever given: "dial it down, Charli"

◾ Confidence plus capacity: why both are non-negotiable and how to know when it's time to speak up

 

**Useful links**

◾ Connect with today's guest and sponsor, Charli Rogers and Botify:

          ◾ Charli: https://www.linkedin.com/in/charlirogers/ 

          ◾ Botify: https://www.botify.com/ 

 

This episode was sponsored by our guest, Charli Rogers at Botify. Thank you Charli for helping to bring Leading Women in Tech to this community!