Episode Description
In this episode of Leaders in Motion, host Blaise Grimes-Viort speaks with Vincent Boon, co-founder of Standing on Giants, about the evolution of agency leadership and the importance of online communities in driving business growth. They discuss the challenges of transitioning from a corporate environment to an independent agency, the significance of selecting the right clients, and the impact of B Corp certification on business practices. Vincent shares insights on agency leadership, online community management, and the future of online interactions.
Vincent also talks about how his advisory roles provide valuable insights and broaden perspectives in his approach to his agency.
Vincent's LinkedIn: https://www.linkedin.com/in/vincentbooncommunitymanagement/
Standing on Giants website: https://www.standingongiants.com/
Vincent Boon was instrumental in building out PlayStation’s first online community in 2006 with his work being regarded as pioneering in the field of online communities. As part of the start-up team at giffgaff, Vincent demonstrated what an online community could do and brought these learnings to community after community, pioneering a new methodology for community management. He is co-founder at community management agency Standing on Giants working with clients such as Heineken, Airbnb and Lenovo. Today he uses his extensive knowledge to advise companies when designing products, services and community-driven business models.