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Episode Description
Successful startups don't create demand. They position themselves in the path of existing demand.
In a good market, customers provide their own motivation.
Your job isn't to create customer motivation; it's to find where it already exists and then build something that satisfies it.
Timestamps:
00:00 I was listening to the Offsite podcast.
00:20 What does it take for a customer to take out their credit card?
00:46 How high is the customer's desire for the product?
01:23 When will a customer buy even when there's friction?
01:59 The pitfalls of optimizing a product when there's no demand
02:45 A framework for assessing Market Demand
03:21 Conclusion
Watch the whole episode of Jordan's conversation with Ruben.
★ More about me: ★
I'm Justin Jackson. I founded Transistor.fm (a podcast hosting and analytics platform) with Jon Buda.
I write, podcast, and make videos about bootstrapping, startups, marketing, calm companies, and business ethics.