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Episode Description
This week we’re joined by Ryan Castelaz -- founder of Discourse (Milwaukee’s boundary-pushing coffee bars) and co-creator of Agency, a reservation-only cocktail lounge known for its made-to-order “dealer’s choice” program (and equally serious non-alcoholic builds). A former opera singer turned flavor obsessive, Ryan went from Door County pop-ups to running one of the Midwest’s most inventive beverage programs, with a best-selling book -- The New Art of Coffee -- along the way. You can catch Discourse at its Wicker Park residency across from Dove’s -- with a permanent neighborhood spot on the horizon. Expansion plans are percolating, too. Ryan joins us to talk storytelling as a service, why NA belongs at the same table as spirits, the alchemy of flavor science, how to design two-hour experiences in a two-minute coffee world, and so much more.
