James Dooley and Kasra Dash discuss the best digital marketing strategies for tree surgeons looking to grow in 2026. The conversation covers SEO, PPC, Google Business Profiles, organic social media, paid social ads, AI visibility, branding, and performance-based lead generation. They explain how tree surgeon companies can improve lead quality, track profitability, and build stronger online visibility through organic SEO and AI optimisation. The video also explores the pros and cons of Google Ads, the importance of reputation management, and why local SEO remains essential for trades businesses. James Dooley and Kasra Dash also discuss how AI platforms such as ChatGPT, Claude, Gemini and Perplexity are changing search behaviour and why businesses must prepare for AI-driven visibility. The episode is aimed at UK tree surgeons and local service companies wanting more enquiries, stronger branding, and scalable digital marketing strategies.