James Dooley and Charles Floate discuss how to increase AI search visibility across ChatGPT, Claude, Gemini and Perplexity. The conversation explains how brands can improve rankings and citations by understanding where their audience searches, how each AI model retrieves information, and how grounded search queries influence visibility. Charles Floate covers listicles, balanced sentiment, source trust, training data, Common Crawl, Internet Archive, PDFs and third-party content placement. The discussion also explains why consensus matters because AI systems need consistent entity signals across websites, podcasts, guest posts, reviews and case studies. They also explore query fan-outs, video SEO, YouTube transcripts, multimodal AI and how brands can build stronger entity understanding across text, audio, video and imagery. This video is useful for SEO professionals, marketers and brands looking to improve AI visibility and LLM citations.