James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss the AI SEO strategies driving visibility in ChatGPT, Gemini, Claude and Perplexity in 2026. The discussion covers GEO, AI visibility, LLM optimisation, off-page SEO, brand mentions, podcasts, comparison pages, press releases and structured data-backed content. The panel explains why traditional SEO rankings still matter for AI visibility and why businesses need strong brand signals across multiple platforms. They also break down how listicles, case studies, digital PR, podcasts and content repurposing help brands appear more frequently in AI-generated responses. The episode highlights the importance of entity recognition, branded search traffic and corroborative third-party mentions across social media, directories and authority platforms. This video provides practical AI SEO strategies for marketers and businesses looking to improve visibility in large language models and future-proof their digital marketing efforts in 2026.