Episode Description
Your customers are telling you what they want, but most leaders ignore them…then wonder why growth stalls.
In this episode, Brooke Sellas (B Squared Media) joins me for a reality-first breakdown of what customer-led growth actually looks like right now: how to listen for signals, turn them into smarter strategy, and stop burning budget trying to out-market the truth.
We dig into:
- Why “marketing” fails when leadership isn’t listening
- Where the real customer data lives (and why most teams miss it)
- How to translate customer language into messaging that converts
- The leadership discipline that builds trust and revenue
Featuring: Brooke B. Sellas
LinkedIn: https://www.linkedin.com/in/brookebsellas/
Website: https://bsquared.media/
Ready to lead through change without burning out? Book a 20-min Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min