Daniel Perumal and Nick Alter (ThriveSide/Founders Best Friend) explain why paid ads don’t work like they used to...and what founders should do when they can’t “buy growth” anymore.  

We unpack the post-iOS reality, shrinking trust, platform incentives, and ThriveSide’s founder maturity model for building sustainable growth without skipping steps.  

You’ll hear when ads still help (micro-validation), why founders confuse spend with strategy, and the simple move most people avoid: build a list, start real conversations, and build community that referrals can run through.  

Guests:

Daniel Perumal: https://www.linkedin.com/in/daniel-perumal-882a1652/

Nick Alter: https://www.linkedin.com/in/nicholasalter/

ThriveSide: https://thriveside.com/

Founders Best Friend: https://www.foundersbestfriend.com/

Host: Adam W. Barney

Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min