Episode Description
We are kicking Season 2 of Interface Insights by Design Studio UI/UX off with a real case study of Halmari Tea, an Assam-based brand with a 100-year old legacy. Even though it is a reputed brand, its website was doing a disservice, undoing its legacy. Over 55% of their traffic was on mobile, but nearly half of users were bouncing before pages even loaded, and a century of legacy was buried on page two of Google.
In this episode, our host Ishika will discuss the changes we have implemented for Halmari Tea, the reasons they worked, and how they have improved the website’s UX and SEO. We did all of this within a 3-month window.
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