Chris Kirksey, CEO of Direction.com, shares how an experience in a war-torn classroom in Iraq changed the trajectory of his life and ultimately led him to build one of the healthcare industry's leading digital marketing agencies.

In this interview, Chris discusses why trust is the foundation of every successful business, how artificial intelligence is reshaping search marketing, and why specializing in a single industry has become one of Direction.com's greatest competitive advantages.

He also reflects on the leadership lessons he learned through failure, the importance of taking responsibility for every outcome, and the mindset that continues to drive both personal and professional growth.

Whether you're an entrepreneur, marketer, or business leader, this conversation offers practical insights on accountability, innovation, and building something that stands apart in an increasingly AI-driven world.

Read Chris Kirksey's full Inspirery interview: