In this episode of the INSIDE Stellar, the team reflects on Stellar’s 2025 commercial journey which marks the first full year of active sales, ambitious revenue and ARR targets, and what it actually took to exceed them by more than 2.5x. 

Natalia, Dursun, and Simone discuss the commercial fundamentals that made the difference: fast customer response times, contracts in plain-English, hands-on support, event-driven sales, and partnerships built for long-term growth. The conversation also dives into how technology, operations, and sales had to scale together, and why simplicity often outperformed complexity. 

Topics covered: 

– B2B sales growth & ARR targets 

– Customer experience as a revenue driver 

– Events and partnerships in enterprise sales 

– Scaling sales, tech, and operations together 

– Lessons from exceeding commercial goals 

00:00 Intro

00:51 Reflecting on 2025

02:32 Key factors behind our success

04:07 Outstanding customer experience

08:41 Sales-driven outbound sales strategies

14:22 Amazing tech

31:18 Looking ahead to 2026

33:58 Takeaways

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🎧 INSIDE Stellar is the podcast that takes you behind the scenes of a fast-growing connectivity company. We discuss tech decisions and commercial strategy as well as the human moments in between. Every episode brings real conversations from the Stellar team, unfiltered and unscripted. 

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