Episode Description
On this special highlights episode of Inside Content, 3Vision brings together conversations with leaders from TiVo, The Trade Desk, Whale TV, Xumo and TCL to explore the growing role of TV operating systems and OEM platforms in connected TV.
The episode looks at how the TV interface is becoming more important to content discovery, FAST and AVOD distribution, advertising monetisation and the broader CTV opportunity. Across the conversations, the guests discuss why streaming fragmentation has made discovery more complex, how OS and OEM platforms are building new value beyond hardware, and what this means for content owners, advertisers and platform partners.
Stay in the content world loop 👇
If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list.
About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
➡️ Follow us on Linkedin