TCL on global AVOD scale, Content curation and CTV monetisation

April 15
42 mins

Episode Description

On this episode of Inside Content, Jed Ayloff, Senior Analyst at3vision is joined by Shujah Farooq, Strategic Partnerships & Content Acquisition Manager at TCL.

 

They explore what TCL Channels is and why its CTV only, global approach makes it a distinctive player in ad supported streaming. Shujah also shares how TCL is prioritising curation and quality, tightening channel line ups, improving the user journey, and investing in tier one movies to drive stronger AVOD engagement.

 

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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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