Bill Uniowski, Co-Founder and CEO of Zinnia, brings a fresh, tech-forward lens to dementia care, drawing from personal caregiving experience and clinical partnerships. In this episode, he joins host Carol Chiang to explore how personalized, media-based tools may offer nonpharmacological relief for common challenges like agitation and caregiver burnout. Together, they examine what it means to truly meet people with dementia where they are, especially when routines break down and connection feels out of reach. You’ll leave with new ideas to support dignity and engagement through accessible, evidence-based solutions.

Learning Objectives

• Analyze current evidence supporting nonpharmacological, media-based interventions for managing behavioral symptoms in individuals with moderate-to-severe dementia

• Determine clinical scenarios in which dementia-friendly video content offers the greatest benefit, including for individuals experiencing agitation, anxiety, or difficulty engaging in daily routines
• Apply personalized intervention strategies in case scenarios with overburdened caregivers and clients whose cognitive deficits affect task sequencing and participation in meaningful activities
  

Timestamps

• (00:00:00) Welcome
• (00:00:05) The rising fear of dementia
• (00:02:25) Innovative solutions for dementia care
• (00:04:40) Understanding the caregiver's burden
• (00:07:00) Personalized approaches to dementia care
• (00:12:00) Engagement strategies for dementia patients
• (00:17:50) Nonpharmacological interventions
• (00:20:41) The role of technology in dementia care
• (00:24:39) Exploring alternative solutions for caregivers
• (00:32:12) Understanding frontotemporal dementia (FTD) and caregiving challenges
• (00:34:20) The role of media in dementia awareness
• (00:37:30) Humor and real-life stories in caregiving
• (00:41:17) Personalized approaches in dementia care
• (00:49:30) Multigenerational connections and overcoming stigma

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