Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project. In this episode, we examine why killing a game early is often a more strategic decision than continuing out of hope, habit, or sunk cost. We explore the beliefs that keep weak projects alive and how to read early signals with clarity, separating meaningful validation from noise before committing years of time and resources. Episode Shownotes Link: https://rengenmarketing.com/442