Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch. We dig into empathy-driven decision making, avoiding shallow data traps, and building trust with players in ways that actually scale. This isn't about hacks or hype — it's about clarity, intention, and building games that last. Episode Shownotes Link: https://rengenmarketing.com/438