How do you sell fragrance online and still build a ₹200+ crore brand?

In this episode of the Indian Business Podcast, I sat down with Adil Qadri, Founder & Owner of Adil Qadri Perfumes, to understand the real business behind perfumes.From starting with online experiments to building a brand with 40+ stores, Adil breaks down:- How perfumes are actually made - Why most fragrance brands fail to find product-market fit- The truth about premium pricing, packaging psychology, and compliments- Amazon vs Shopify for Indian D2C founders- Why Cash On Delivery, is painful but still unavoidable in India- Lessons from Shark Tank and working with Vineeta SinghIf you’re a founder, operator, or brand builder, this episode will change how you look at consumer businesses.►►Check out Think School: https://thethinkschool.com/sp/communication-masterclass