Gen Z drinks 28% less alcohol, but takes 50% of all personal loans. They hold just 4% of total bank deposits, yet drive the biggest consumption shift India has ever seen.To understand this massive shift, we sat down with:

• Sameer Shetty, Head of Digital Business & Transformation, Axis Bank
• Madhivanan Balakrishnan, CEO of Apollo 24|7
• Akhil Gupta, Co-founder of NoBroker

If you’re building a brand, scaling a startup, or trying to decode the behaviour of the 'New' Indian consumer, this conversation will change how you look at the market.