In today’s episode, we sit down with Ananth Narayanan, Founder & CEO of BRND.ME, the man who has consistently cracked white spaces in some of India’s toughest D2C categories. From spotting an unexpected opportunity in peanut butter to turning MyFitness into a breakout success with 22% of India’s market share, Ananth explains how deep consumer insight, razor-sharp execution, and a data-led playbook helped him challenge legacy giants. He also breaks down how he expanded into perfumes, why ingredient-led brands are the future, and what it truly takes to build products people trust and love. He shares the biggest mistakes founders should avoid, the qualities of the first 10 hires that determine a company’s destiny, and the mindset needed to build brands that endure. If you’re a founder, operator, creator, or someone dreaming of building India’s next global brand, this episode is a masterclass in Brand building!