In this most recent episode of In Theory, Disha Karnad Jani interviews Sophia Rosenfeld about her new book The Age of Choice: A History of Freedom in Modern Life (Princeton University Press, 2025). Her book explores how the idea of making a choice from a menu of options arranged by someone else became synonymous with what it meant to be free between the early modern period and the 20th century, via shifts to consumer culture, religious life, romance, and reproduction.