Our hosts engage in a lively discussion about the evolution of voice in advertising and storytelling in this episode. They reflect on the past, where a booming voice was synonymous with authority, and contrast it with the modern need for authenticity and emotional connectivity. In an age where artificial intelligence is creeping into voiceover work, they emphasize the irreplaceable human touch that true storytelling requires. As they encourage a return to the basics of reading and storytelling, a poignant reminder emerges: the most effective communication transcends technology, rooting itself in the shared human experience.

Takeaways:

1. We explore the journey of voiceover artists from imitating styles to embracing their unique voice and identity.
2. The conversation emphasizes the importance of vulnerability in storytelling, as it connects us to others and ignites change.
3. Truth and love will always win out in the end, no matter how many AI voices try to take over!
4. From the 'Voice of God' in ads to real human connection, we examine the shift towards authenticity in storytelling.

Companies mentioned in this episode:

1. Ignite Voice, Inc.
2. Kokanee Beer
3. Columbia Brewing Company
4. NBC Sports
5. KBCO 97.3
6. CFOX
7. Griffiths, Gibson, Ramsey
8. Coco
9. Wave
10. Turning Point Recovery
11. Kelty Mental Health Resource Center
12. Canadian Mental Health Association
13. Superbook
14. Bill Gates
15. Microsoft