In this episode, we explore the evolving landscape of US gaming, focusing on prediction markets, regulation, and the future of land-based and online betting. Featuring insights from industry experts at SBC Summit America, this discussion offers a comprehensive view of current challenges and opportunities.

Key Points

• Prediction markets regulation and legal landscape
• Impact of regulation on prediction markets and operators
• Growth opportunities in US iGaming and sports betting
• Land-based gaming modernisation and AI integration
• Market strategies of major operators like Bet365 and BetMGM

Host: Fernando Noodt
Guest: Adam Candee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

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