In today's episode of iGaming Daily, iGaming Expert Editor Joe Streeter is joined by Optimove's VP of Product Shai Frank as the duo discuss how AI and Positionless Marketing are transforming player engagement, the challenges marketers face in adapting to rapid technological change, and what the future holds for CRM and personalisation in iGaming.

Tune in to today's episode to find out:

• How Optimove’s Positionless Marketing is reshaping iGaming campaigns and operations.
• The opportunities and pitfalls of generative AI in content creation.
• Why marketers must become “managers of agents” to stay ahead.
• Where AI is driving the most disruption across CRM, personalisation, and gamification.
• Predictions for marketing innovation in 2026 and 2027.

Host: Joe Streeter
Guest: Shai Frank
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.