In this episode, we explore Alberta's recent launch of its regulated online gambling market, discussing its economic impact, regulatory framework, market competition, advertising standards, and player protection measures. Featuring insights from Dan Keene, CEO of Alberta iGaming Corporation, and industry experts, this episode provides a comprehensive overview of this landmark development in Canadian gaming.

Key Topics

• Alberta's market launch and regulatory framework
• Market competition and operator readiness
• Advertising standards and responsible marketing
• Player protection and problem gambling measures
• Economic impact and revenue forecasts

Host: Charlie Horner

Guests: Dan Keene & Tom Nightingale

Producer: Anaya McDonald

Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.