Episode Description
In this episode, Charlie Horner interviews Mark Wilson, Head of Trading at EveryMatrix, about the impact of the 2026 World Cup on sports betting. They explore betting trends, player engagement, platform robustness, and future opportunities in sports betting post-World Cup.
Key Topics
- Impact of the World Cup on betting volumes
- Player engagement with star players
- Bet builder trends and innovations
- Platform robustness during high traffic
- Future opportunities in sports betting
Host: Charlie Horner
Guest: Mark Wilson
Producer: Anaya McDonald
Editor: Anaya McDonald
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