In this episode, Keran Boyd, Accelerator Project Lead at IBC, was joined by Ian Nock, Vice Chair of IET; Walid-Oualid Saddi, Chief Architect at Bouygues Telecom; Benjamin Schwarz, President of Greening of Streaming; James Varndell, Senior Director of Product Management at Bitmovin; and Francois Polarczyk, Sustainability Director at Accedo.  

Having delivered a digital twin of a live-to-IP workflow to better understand the impact of impactful technologies (such as multicast and P2P) in delivering content to consumers, the ECOFLOW II reflects on the greatest challenge of the project: data. The team dives into the availability of data to measure the impact of these workflows and the metrics which the industry uses to determine what is and is not sustainable.