I Am Northwest Arkansas®

·E360

Danielle Keller on Reviving Peekaboo Magazine and Building Community Connections in Northwest Arkansas

June 22
59 mins

Episode Description

About the Show:

"I always want to have that posture of, like, what can I learn? How can I grow?"

– Danielle Keller

Danielle Keller didn't plan on becoming the steward of Northwest Arkansas's most beloved family magazine. She moved from California to Arkansas, built a life here as a mother and filmmaker, and somewhere along the way fell in love with the kind of community storytelling that big media rarely gets right.

In this episode of I Am Northwest Arkansas®, Randy Wilburn sits down with Danielle to talk about her journey—from film and podcasting to relaunching Peekaboo Magazine in August 2025 with a bigger, higher-quality print edition that bets on something most people have written off.

She makes the case for print in a digital world. Not as nostalgia. As intention.

Personal essays from local parents, in-person community events, and real voices from across NWA — Peekaboo is proof that a magazine can still be a gathering place. This conversation is a reminder that the stories closest to home are often the ones worth telling most.

Key Takeaways:

  • Embrace Change and Growth: It's never too late to start something new or pivot your career—real growth often happens later in life.
  • The Importance of Storytelling: Personal stories connect people and help communities feel seen, valued, and understood.
  • Relationships Matter: Building relationships is key to both personal success and community building; everyone has something to offer.
  • The Power of Local Media: Hyper-local publications like Peekaboo give a platform to everyday stories and voices that otherwise might not be heard.
  • Print Isn’t Dead: There’s a renewed appreciation for tangible, high-quality media that people can hold, share, and keep on their coffee tables.
  • Community Support: Sharing vulnerable stories can lead to compassion and real community action, supporting those who need it most.
  • Be Inclusive: Not everyone is an extrovert—seek out and include those on the fringe, and help everyone feel welcome.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

Important Links and Mentions on the Show*

You can pick up a physical copy of Peekaboo magazine at local libraries, museums, and family-focused spots throughout Northwest Arkansas—from Fayetteville to Bella Vista and Siloam Springs.

This episode is sponsored by*

Signature Bank of Arkansas "Community Banking at its Best!"

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Connect more with I am Northwest Arkansas:

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks.

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

FindItNWA.com

Signature Bank of Arkansas "Community Banking at its Best!"

See all episodes