The Personal Branding for HVAC Techs to Build Freedom and Respect in Trades with Jason Walker Part 2

February 13

21 mins

Episode Description

In this episode of the HVAC Know It All Podcast, host Gary McCreadie talks with Jason Walker, National Trainer at HVAC Masters of the Hustle. They discuss entrepreneurship, content creation, and the mindset behind building a brand in the trades. Jason shares how he earned his nickname through sales success and explains the lessons he learned from outsourcing installs and taking on too many podcast sponsors. Gary and Jason also talk about the freedom of business ownership, the challenges of starting out on your own, and the power of creating consistent content to grow your name and opportunities in the HVAC industry.

Gary and Jason talk about building a name in the HVAC industry through hard work, business ownership, and content creation. Jason explains how he earned the nickname J Dub Moneymaker and how it shaped his brand, even when facing criticism. They discuss the freedom and stress that come with running your own company, including lessons Jason learned from outsourcing installs and taking on too many podcast sponsors. Gary shares his experience moving from residential to commercial work and the mistakes he made starting out on his own. They close by highlighting the importance of consistent content, learning from failure, and staying true to your values in the trades.

Expect to Learn:

How Jason earned the nickname J Dub Moneymaker and built his brand in the HVAC industry.
The pros and cons of business ownership and the freedom it can bring to family life.
Lessons learned from outsourcing installs and the challenges that came with it.
Why taking on too many sponsors can hurt a podcast and turn listeners away.
How consistent content creation can grow your reputation and open new opportunities.

Episode Highlights:

[00:00] - Intro to Jason Walker in Part 02

[00:57] - HVAC installs as art and Alex Ivy LED influence

[02:10] - Origin of "J Dub Moneymaker" nickname

[04:57] - Redefining "hustle" in the trades

[06:43] - Gary's biggest failure: waiting too long

[07:45] - Jason's failures: outsourcing & over-sponsoring

[11:31] - Gary's installation mistake: lack of prep & help

[14:40] - Why content creation matters for recognition

[19:09] - First viral video & platform preferences

[20:34] - Wrap-up & closing thoughts

This Episode is Kindly Sponsored by: