The Google Profile Secrets You Need to to Boost Rankings and Trust with Kimberly and Peter

Dec 24, 2025

17 mins

Episode Description

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to craft a compelling brand identity, build a high-impact website, and leverage AI for content creation. Whether you're launching a new HVAC business or revamping your marketing strategy, this episode provides critical insights on standing out in a saturated market.

Kimberly shares her expertise in targeting the right customer through a tailored visual identity. Peter brings years of experience in website development, SEO, and digital branding strategies for service businesses.

Expect to Learn

- How to create a strong visual identity that reflects your HVAC business values.

- Tips on using AI and freelance platforms for affordable branding and logo creation.

- Best practices for building a functional, story-driven HVAC website.

- The value of storytelling and blogging for local SEO and customer engagement.

- Balancing authenticity with automation in customer communication.

Episode Breakdown with Timestamps

[00:00:00] – Introduction to the Episode

[00:01:27] – Welcome to HVAC Know It All

[00:01:52] – Visual Branding Fundamentals

[00:04:23] – Standing Out in a Sea of Sameness

[00:07:32] – DIY Branding Tools & Advice