For today’s essential Heretics 101 feature, executive coach Nathan Tanner reveals the real economics of coaching: transparent revenue breakdowns, pricing strategy, and the path from corporate burnout to independent practice.

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KEEP UP WITH NATHAN, NOLAN + KELLI ON LINKEDIN

Nathan: https://www.linkedin.com/in/nathantanner/

Nolan: https://www.linkedin.com/in/nolan-church/

Kelli: https://www.linkedin.com/in/kellidragovich/

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LINKS:

For coaching and advising inquire at https://kellidragovich.com/

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TIMESTAMPS:

(00:00) Intro

(01:41) The breakdown story (crying on floor)

(05:49) “Weekend warriors” critique

(09:00) Fire your coach every year?

(10:03) Sponsor: Metaview

(12:47) $240K → $335K revenue reveal

(14:20) First full year: $335K breakdown

(19:14) “Hire Nathan or do nothing” strategy

(22:16) Burning the boats philosophy

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