When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood.

E.T. and a bag of Reese's Pieces, Lois Lane chain smoking Marlboros, Happy Gilmore’s Subway t-shirts… and Jerry McGuire taking Reebok’s money and then screwing them over. All steps on the path to the situation audiences now find themselves in - marketing campaigns dressed up as movies.

All that… plus a two truths and a lie with a twist - one "casual" mention in this very episode was a paid placement.

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