Navigated to Ep 99: Building a SOFT Business—Without Burning Out, with Molly Balint

Ep 99: Building a SOFT Business—Without Burning Out, with Molly Balint

December 5
58 mins

Episode Description

What if your business didn’t have to be built on burnout?

In this heart-centered episode, I sit down with Molly Balint—business mentor, speaker, Instagram nerd, and founder of the SOFT Business Movement—to explore what it means to lead and grow from a place of gentleness, sustainability, and soul.

Molly’s journey into entrepreneurship began nearly 20 years ago as a blogger and photographer documenting life on a fixer-upper farmhouse with four young daughters. Since then, she’s worked as a social media strategist for a major global parenting brand, been featured in national magazines, and most importantly—built a mentorship practice helping women uncover their meaningful work without hardening themselves to do it.

If you’re a sensitive soul longing to turn your passion into a business—or scale the one you already have—this episode will remind you that soft is the new strong.

In this episode, we explore:

  • What a “SOFT business” really is—and how it supports your nervous system
  • Why ambition doesn’t have to mean overexertion
  • The most common struggles Molly sees in her clients—and how she helps them move through
  • How Molly’s own business has evolved through the seasons of motherhood, creativity, and leadership
  • Encouragement for sensitive creatives who feel called to something more but don’t know where to start

This conversation is a balm if you’re tired of being told to hustle harder. Molly brings a gentle, grounded presence—and shows us that impact doesn’t have to come at the cost of integrity or wellbeing.

 

🧡 Connect with Molly:

 

🌿 Want to work with me?
Explore 1:1 coaching or join my newsletter for sensitive creatives, coaches, and entrepreneurs ready to take up space without selling their soul:
👉 www.annaholtzman.com
👉 @anna_holtzman on Instagram
📩 Email: anna@annaholtzman.com

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