In this episode, Anna talks with April Adams Pertuis, founder and CEO of LIGHTbeamers, visibility expert, and beloved guide for mission-driven women who want to speak with clarity, authenticity, and impact.

April has over 30 years of storytelling experience — from TV journalism to producing to building a global community of women learning to use their stories as tools for connection, community, and business growth. Her core belief is simple and transformative: everybody has a story — and that story is how people find you, trust you, and feel safe in your presence.

Together, Anna and April explore what it really means to share your voice with purpose, how to build visibility without feeling performative, and how your story becomes the bridge to deeper relationships and aligned opportunities.

In this episode, we explore:

• Why storytelling is a leadership skill — not a luxury

• Why “everybody has a voice” isn’t the same as “everybody feels safe using it”

• The fears that keep so many brilliant women quiet — and how to move through them

• How to tell your story without memorizing a script

• April’s storytelling framework that helps you show up authentically, even if speaking terrifies you

• How sharing your real lived experience builds connection, community, and deal flow

• Why your story is often the missing piece in your visibility strategy

• What happens when you let yourself shine a light — not just for others, but for yourself

This conversation is both grounding and emboldening — a reminder that your story is not a liability, but your greatest source of resonance and reach.

Connect with April Adams Pertuis

• Website: https://www.lightbeamers.com/

• Instagram: https://www.instagram.com/lightbeamers/

• 365 Days of Story Prompts: https://www.lightbeamers.com/365

Connect with Anna

• Instagram: https://www.instagram.com/anna_holtzman/

• Website: https://www.annaholtzman.com/

• Free workshop — Let Yourself Be Seen: https://www.annaholtzman.com/beseen