How I Learned to Love Shrimp

Jiri Krupa (& Jesse Marks) on using fundraising to win campaigns

July 9
1h 16m

Episode Description

This is a new kind of episode! I am trialling something where I am asking other people to be the interview host, rather than me. This has many benefits, one of them being you get a break from hearing my voice. But you also get to hear from a broader range of talented advocates who know much more about a certain area than I do, giving a much richer conversation. 

The first guest-hosted episode is run by Jesse Marks, Program Officer at The Navigation Fund, who interviews Jiri Krupa, who runs the Growth & Impact Group.

This episode focuses on how campaigning organisations can better engage their supporters, members and activists, to win more campaigns. Jesse & Jiri both discuss the power you can build via better supporter engagement, as well as the strong financial engine of regular monthly donors to support your work long-term.

Chapters:

(00:00:00) - Intro: more effort means more impact 
(00:08:17) - Pros and cons of grant funding / major donors 
(00:10:45) -  of Regular Donors in Campaigns
(00:17:29) - Supporter-centered communication
(00:21:24) - Misconceptions about fundraising
(00:30:47) - How to balance fundraising and campaigning
(00:34:14) - Training the trainers 
(00:46:03) - A concrete story of the importance of engagement 
(00:53:50) - The value of sharing failures
(01:02:14) - Understanding the health of an audience
(01:10:12) - Closing questions 

Links & resources from the episode:

With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!

Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving.

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