In this episode of Hot or Hype, Expert AI pioneers: Andrew, Olivia, and Victoria Thomson discuss the impact of AI on marketing, particularly from the perspective of a CMO. They explore AI's dual role as a productivity tool and a new marketing channel, the potential of Generative Engine Optimization (GEO) as the next SEO gold rush, and the future of e-commerce in an AI-driven landscape. The conversation emphasizes the importance of authenticity in marketing and the division between brands that embrace AI and those that do not.   Connect with Victoria on Linkedin: https://www.linkedin.com/in/victoriajudgethomson/

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