Lndn Gray Co-Founder Tyler Straub is a creative director, photographer, and entrepreneur with more than 13 years of experience building and scaling high-growth brands across the creative, technology, and consumer sectors.

Before launching Lndn Gray in 2023, Tyler held leadership roles at high-growth companies including Blade, Bird, and Gametime, where he became known for cross-functional operations paired with strong creative and brand vision. With a background spanning a breadth of industries and roles- including premium lifestyle brands, aviation, live events, celebrity/influencer partnerships, and more- Tyler gained an understanding of brand building, creative partnerships, and rapid scaling with early-stage consumer product ventures and founder-led businesses.

As Co-Founder of Lndn Gray, Tyler oversees business development, operations, partnerships, creative direction, and artist curation. Under his leadership, the platform has become known for championing independent and emerging artists worldwide, with a focus on originality, cultural relevance, and accessible contemporary art.

Tyler was based in Los Angeles for over a decade and will be spending the next year travelling and working across the globe.

In This Conversation We Discuss:

• [00:00] Intro
• [00:40] Sponsor: Electric Eye
• [00:53] Finding niche business ideas in art markets
• [05:40] Balancing life and business boundaries
• [08:10] Building transparency with business partners 
• [13:59] Sponsor: Klaviyo
• [15:57] Dividing new business duties with founders
• [18:44] Callouts
• [18:54] Balancing art product quality and pricing
• [22:45] Expanding markets with product tests
• [27:27] Sponsor: Intelligems
• [28:53] Owning up to your customer service gaps
• [33:47] Sponsor: eFulfillment Service
• [34:57] Reinvesting revenue back into creative ads
• [38:18] Hiring expert leaders to scale your brand
• [40:58] Leading and empowering team members
• [00:00] Overcoming industry misconceptions

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Art for the bold and fearless lndngray.com/
• Follow Tyler Straub linkedin.com/in/tyler-straub
• Schedule an intro call with one of our experts electriceye.io/connect
• Migrate and grow more klaviyo.com/honest
• Book a demo today at intelligems.io/
• Lower scale cost today eFulfillmentService.com/honest   

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