In this episode, Meg sits down with Dr. Mara Einstein, professor of media studies and author of the new book Hoodwinked, to dissect the billion-dollar “He Gets Us” campaign and the larger machine of white Christian nationalism behind it.

We explore how evangelical marketing strategies are crafted to target vulnerable populations, why American exceptionalism is such a powerful theme in religious messaging, and how shifts in post-COVID culture, from rising loneliness to financial instability, are being leveraged for recruitment and control.

From tithing campaigns that put churches before families, to courses and data companies shaping belief at scale, we trace how faith is being branded and weaponized as a political tool. But we also talk about resistance: how education, activism, parenting shifts, and even organized boycotts can disrupt this machinery and reclaim community on healthier terms.

This is not just about ads—it’s about power, propaganda, and what it means for democracy when faith becomes a marketing strategy.

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