Episode Description
Everything can be “working” on paper and still feel fragile inside. That tension sits at the heart of our conversation with Billie Jo Aasen, CEO and festival producer behind Extreme Mudfest, as she traces the gap between chasing success and actually feeling successful. Billy grew up in rural Canada, found refuge in music, and once believed big achievements could permanently change her story. Years of building live events across North America and taking productions international taught her a harder lesson: the goalpost always moves, and fame is a terrible metric for a meaningful life.
We dig into the real cost of high-pressure entrepreneurship and leadership, including burnout that hides in plain sight. Billy shares how running too hard can look normal in founder culture, why delegating matters, and how women often carry extra invisible labour while still hesitating to ask for what they are worth. Then the conversation takes a sharp turn into the most human part of her journey: months in the NICU with premature twin daughters. She explains how fear, uncertainty, and learning a new medical language reshaped what she prioritises and how she leads.
From there, we explore a practical model for values-driven business: setting non-negotiables, building community impact into client work, and treating profit as the tool that funds generosity rather than the opposite. Billy also breaks down the mission behind Lifted Youth and Mental Health Foundation, including youth empowerment, accessible counselling, and a new program supporting kids with cerebral palsy when funding gaps leave families on their own. If you care about mental health, community leadership, and sustainable success, subscribe, share this with a friend, and leave a review so more people can find these conversations.
Connect With Billie Jo Aasen:
- Instagram: @billiejoaasen
- Megaphone Project: megaphoneproject.com
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