Podcast #1260: Why Are Netflix Top Shows Losing Viewers?

July 10
43 mins

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Episode Description

On today's show we discuss a post about how Netflix is experiencing a severe "sophomore slump". We also read your emails and discuss the week's news.

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Why Are Netflix Top Shows Losing Viewers?

Cinema Shorts is reporting that Netflix is experiencing a severe "sophomore slump," with data revealing that its top-performing original series are losing between 30% and 70% of their viewing audience between seasons 1 and 2.

As first reported in Bloomberg's "Screentime" newsletter, executive leadership is actively trying to diagnose this mass viewer abandonment.

Theories include the multi-year gap between seasons, that dropping an entire season creates a burst of convo that flames out quickly, and the vicious cycle of cancellations.

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