Episode Summary:

I did not expect to spend this episode nerding out about Taylor Swift as a brand strategist — but here we are. And honestly? It's the best possible way to explain what my guest Katie Trant means when she says "your niche is not your brand."

Taylor went from country music to pop to indie folk to synth pop. Her audience (including Katie and me 😂) followed every single pivot. Because the niche changed. The brand didn't.

Katie Trant is an OG food blogger, a former brand consultancy pro who's worked with Fortune 500 companies, and the founder of Foodie Brand Lab. She joined me to unpack what a brand really is — beyond the visuals, beyond the niche — and what needs to be in place before the channels you use, the content you create, and the emails you send actually click into place.

In this episode, you'll learn about:

• Why "your niche is not your brand" — and what could happen once you unconfuse them
• What brand positioning actually is, and how to plant your flag within your niche
• The terms we throw around all the time — position, voice, personality, experience — and how they actually connect under the umbrella of brand
• The difference between being personal and being personable — and how to define your "strategic self"
• Why email might be the one channel where your brand voice can be most true to itself

Check out this episode's blog post
 
Connect with Katie Trant:

• Foodie Brand Lab 
• Katie on Instagram: 
• Brand Bites Newsletter 

Other Resources:

• Join the Duett newsletter
• Check out Duett Services
• Book a FREE Discovery Call 
• Instagram @alleagrummert
• Free Duett Resources

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