Happy Subscribers

·S1 E83

The More Niche, the Better: How Content Creators Can Add Sponsorships to Their Revenue

June 16
36 mins

Episode Description

Episode Summary:

I'll be honest with you — this conversation was a long time coming. A year ago at a conference, my friend Justin Moore shared more of his thoughts on sponsorships with me, and I just let it sit.

Now here we are, a whole year later, and I'm still debating whether to actually do anything about it — because every time I think about adding sponsorships to my plate, it feels like more work. More process, more coordination, more things.

I'm so excited to have Justin on the show today, and he has made a very compelling case for why the workload and the process and the coordination of it all is truly worth it.

If you haven't met Justin yet — Justin Moore is a sponsorship coach, author, and the founder of Creator Wizard, a school and community that teaches creators how to find and negotiate their dream brand partnerships. His book, Sponsor Magnet, is the distillation of 15 years of experience, close to $6 million in personal sponsorships, 600+ brand deals, and seven years running an influencer ad agency.

In this episode, you'll learn about:

  • Why niche creators and subject matter experts are actually more attractive to certain brands than lifestyle influencers with massive followings
  • The PSA framework — Products, Sponsors, and Alliances — and how to think about brand partnerships as an extension of serving your audience, not a distraction from it
  • Why programmatic newsletter ads are mostly a waste of time, and what to pursue instead
  • What bloggers losing Google traffic to AI search need to know about diversifying revenue through sponsorships
  • How to find the right brands to pitch that actually support what your audience needs
  • Why you have to be the one to reach out to brands 

Tillie makes not one, but two appearances. You are very welcome for getting to see my cute cat.

Check out this episode's blog post
 
Connect with Justin Moore:

Episode Resources: 

 

See all episodes